Evaluating your Company’s Position

Evaluating your company’s position entails assessing each of the market segments and your company’s abilities or competitiveness in a given segment. The goal is to visually highlight the value proposition of each segment and how the company fits within the segment.

Step 1:

• Evaluate each descriptor (size, growth, margins, competition & risk) for each segment identified in the prior Segment Analysis step. Hover over each descriptor for a definition.
• CONCURRENTLY, determine whether it’s growing, flat or contracting

Step 2:

• Evaluate your company’s position (customer, applicable experience, solutions, people and scale / breadth) within each segment.
• CONCURRENTLY, determine whether it’s improving, no change or contracting

Step 3:

• Step back and observe the green, yellow and red dots with the direction of the arrows for each segment
• ADDITIONALLY, evaluate the green, yellow and red dots with the direction of the arrows for each segment the company operates in.

Step 4:

• OBSERVE and DOCUMENT any patterns or discontinuities in each segment. In other words, is the segment all green and growing while the company is red and yellow?