Your Vision

What is a Vision statement?

A Vision statement defines what an organization is, why it exists, its reason for being.

A Vision statement requires an iterative approach to developing and refining your existence. Often, the founding of a company is derived from a challenge, an opportunity to disrupt, humanitarian issue or conflict.

• Vision Examples:
  • Google: “to provide access to the world’s information in one click.”
  • Amazon: “is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”